LONGMONT — Archery In The Wild, an archery pro shop and indoor range just east of Longmont, opened in 2002 but 2012 was a landmark year for not just the business but for the sport of archery itself, said Gary Thompson, a bow technician who has been with the business for six years.
"The Hunger Games," the 2012 film in which archery played a prominent role, has drawn interest to the ancient sport that hasn't been seen since the days of the "Three Musketeers." And in the case of "The Hunger Games," in which the heroine is a teenage girl, the wave of excitement has been especially felt with teenage girls, Thompson said, leading to a new wave of them taking up the sport in the past year.
"Any age or any ability — they can come in and shoot," he said.
Archery In The Wild
Location: 1725 Vista View Drive, Suite E, in the Vista View Commercial Center
Archery In The Wild was founded by Boyd and Carol Wild. Boyd Wild, a 28-year veteran of Kodak, wanted to open his own business and decided to combine being self-employed with his love of archery.
Wild could not be reached for this article, as he was in Reno, Nev., last week attending the National Archery Buyers Association trade show. But as he notes on the store's website, he designed the shop to cater both to "hunters and recreational target shooters."
With an eye toward customer service and quality merchandise, Archery In The Wild has a reputation that has grown well beyond the Longmont area, Thompson said.
"We ship bows overseas," he said. "We have people drive here from Wyoming, Nebraska, Kansas."
Compound bows are by far the most popular type and that's what his store sells the most of, Thompson said, but they do have other styles as well.
"We're considered more of a pro shop, so we carry only the top-of-the-line bows," he said.
Archery In the Wild offers open range times and individual and private lessons, and special events such as its recent league night, where fake deer, wild turkeys and other critters are wheeled out onto the range floor for competitors to take their shots at.
And the pro shop offers a wide variety of hunting accessories, along with its bows, custom-made strings and arrows.
"All of our arrows are made here," Thompson said. "They come in as blank shafts.
"We carry almost 300 dozen arrows on display at all times."