The cloud has been good to Denovo.
The high-tech product and consulting company has been growing rapidly in recent years, thanks in large part to its emphasis on cloud computing, which started in 2007. Until then, the company had been primarily a provider of professional consulting services — still its other primary mission.
"Cloud computing has really taken off," said Mark Goedde, Denovo's president and CEO, as he gave visitors a tour of the company's facility in the Boulder Technology Center near Niwot.
Denovo, which located to the business park about three years ago, occupies three buildings there: two separate data centers, a network operations center and its administrative headquarters.
Hardware and software engineers and some software consultants are among the more than 60 people employed at Denovo's headquarters. It employs about 200 total, along with another 50-plus contract employees it brings in as needed, Goedde said.
Denovo is a privately held company founded by three partners who brought in a merger with another company in 2008.
Goedde described Denovo as an "A to Z" company targeting small- to medium-size businesses, although that term is relative. He's talking about businesses ranging from about $25 million to $3 billion in annual revenue.
With Denovo, aside from offering data management and storage through the cloud, Goedde brings his background with JD Edwards and other companies to deliver consulting expertise.
"You don't put in technology for technology's sake," said Goedde, who started his career as a software engineer and then earned his master's degree at Pepperdine University. "You put in the processes that are going to allow a company to operate more efficiently.
"We don't want to go in and sell a bunch of hardware and software. We want to go in and help them improve their processes."
Goedde said his company recently started expanding its footprint eastward, installing salespeople in Atlanta and Chicago.
"In the last year, we have made it a goal to grow the sales force," he said.